CAHD has been accepted into the Google Let's Put Our Cities on the Map Program! Google states that small businesses are the backbone of our local economies and when people can find information about local dentist dry cleaners and hair salons our communities become even stronger. In fact, having more complete business info online can help a small community generate hundreds of thousands of dollars more each year.
CAHD agrees with Google that when we help local businesses succeed on the web we make our community stronger! 97% of consumers look online for local goods and services, four out of five consumers use search engines to find local information nearby and 37% of businesses have claimed a local business search listing on a search engine. Combined with helping Central Avenue businesses get online the Urban Design Center business team is working with businesses to help them reimagine their storefronts determine how to diversify their products and develop engaging interior environments.
We will work with Google rally every business in the District to update their information online. We are also creating marketing materials to share with residents living in the district and within 1/4 Mile of the district so that we can encourage more people to Shop & Visit Central Avenue.
Priscilla's Bistro is a Pop Up Social, Art and Entertainment event happening at Fernando's Bar & Restaurant located at 3230 S. Central Avenue for happy hour from 5-8 pm every 3rd Tuesday. Taco Tuesday features "Fish Karate" a dish invented by Priscilla’s father, Brother Jesse the "Marathon Man". This dish was first featured in the early 1970's in Los Angeles and on Historic Central Avenue. Fernando’s Bar & Restaurant is housed the legendary Jack's Tavern, one of the many Historic Buildings on Central Avenue.
Priscilla's Bistro is an African American enterprise and Fernando's Bar is a Hispanic American enterprise. Taco Tuesday is one of many efforts working to revive urban enterprises on Central Avenue. CAHD plans to invite local businesses and residents to the event each month for networking and a positive social experience. With this partnership, we celebrate the diversity of Central Avenue and hope Taco Tuesday becomes our “Cheers”.
With the assistance of the Safety Ambassadors, CAHD has strategically launched a marketing strategy that reaches out to residents living within the district and within ¼ mile radius of the District to encourage them to Shop Central Avenue. Thousands of community residents came out to enjoy Halloween Trick or Treat on Central Avenue! It was AMAZING! Next year the event will be bigger and better with treats for everyone, more scary movie locations and a haunted house! Thank you to all who came out to make Halloween on Central Avenue a great day! Central Avenue launched its first Shop Small campaign with overwhelming support for District businesses and yes, it there was SNOW on Central Avenue!
CAHD joined the national movement to support small businesses in America! Our pitch was to ask people to enjoy Black Friday, go crazy on Cyber Monday, but bring it home to Central Avenue on Small Business Saturday, November 26th, and over the holidays! The Central Avenue Small Business Saturday promotions extended from Pre-Sale Friday November 25th to December 25th 2016 with Special Open House events featured on Saturday November 26th throughout the District from Washington Boulevard to Vernon Avenue.
We asked each business to share your Twitter handle, Facebook page and other social media information with the Ambassadors so that we can create a networked online community for CAHD to push notifications about holiday promotions to consumers through the CAHD Facebook page – Central Avenue Historic District, Twitter page #CentralAveBid and website www.centralavenuehistoricdistrict.org. CAHD was excited to work with each business to promote Central Avenue this season.
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