Priscilla's Pop Up Bistro Launched its Third Tuesday of the Month Taco Tuesday Event on December 21st at Fernando's Bar & Restaurant!


Priscilla's Bistro is a Pop Up Social, Art and Entertainment event happening at Fernando's Bar & Restaurant located at 3230 S. Central Avenue for happy hour from 5-8 pm every 3rd Tuesday. Taco Tuesday features "Fish Karate" a dish invented by Priscilla’s father, Brother Jesse the "Marathon Man".  This dish was first featured in the early 1970's in Los Angeles and on Historic Central Avenue.  Fernando’s Bar & Restaurant is housed the legendary Jack's Tavern, one of the many Historic Buildings on Central Avenue. 

Priscilla's Bistro is an African American enterprise and Fernando's Bar is a Hispanic American enterprise.  Taco Tuesday is one of many efforts working to revive urban enterprises on Central Avenue.  CAHD plans to invite local businesses and residents to the event each month for networking and a positive social experience.  With this partnership, we celebrate the diversity of Central Avenue and hope Taco Tuesday becomes our “Cheers”.

The Safety Ambassadors commenced work on September 26, 2016 and are now implementing the following safety management duties:

  1. Coordinate communications by and between the LAPD and property/business owners as well as with existing property security team members. Prepare property and business owner incident reports for transmittal to the LAPD.
  2. Property & Business Information Sheets: Prepare Property & Business Information Forms to assist with the development of the District database and marketing outreach.
  3. Document property owner and business comments about needed Clean Streets and Street Service repairs and share information with service agencies.
  4. Assist in assessing parking issues and monitoring parking lots to be promoted for consumer use.
  5. Help implement the CAHD Affinity and Cluster Marketing Strategies by outreaching to community based organizations, churches, civic entities, schools and housing developments to encourage organizations and residents to Shop & Visit Central Avenue.  Distribute promotional materials within the District and 1/4 mile of the District.
  6. Provide safety management support for CAHD and partner events.
  7. Facilitate senior and school "Walk This Way" days in the District.
  8. Mailing List: Bike and walk the Corridor to request residents and visitors to sign-up to received promotional information about Central Avenue Businesses.

District Programs & Services Update - 4th Quarter 2016

Branding Central Avenue

With the assistance of the Safety Ambassadors, CAHD has strategically launched a marketing strategy that reaches out to residents living within the district and within ¼ mile radius of the District to encourage them to Shop Central Avenue.  Thousands of community residents came out to enjoy Halloween Trick or Treat on Central Avenue!  It was AMAZING!  Next year the event will be bigger and better with treats for everyone, more scary movie locations and a haunted house!  Thank you to all who came out to make Halloween on Central Avenue a great day! Central Avenue launched its first Shop Small campaign with overwhelming support for District businesses and yes, it there was SNOW on Central Avenue!​​

CAHD joined the national movement to support small businesses in America! Our pitch was to ask  people to enjoy Black Friday, go crazy on Cyber Monday, but bring it home to Central Avenue on Small Business Saturday, November 26th, and over the holidays!  The Central Avenue Small Business Saturday promotions extended from Pre-Sale Friday November 25th to December 25th 2016 with Special Open House events featured on Saturday November 26th throughout the District from Washington Boulevard to Vernon Avenue.

We asked each business to share your Twitter handle, Facebook page and other social media information with the Ambassadors so that we can create a networked online community for CAHD to push notifications about holiday promotions to consumers through the CAHD Facebook page – Central Avenue Historic District, Twitter page #CentralAveBid and website  CAHD was excited to work with each business to promote Central Avenue this season. 

Central Avenue is Now a Google Corridor!

CAHD has been accepted into the Google Let's Put Our Cities on the Map Program!  Google states that small businesses are the backbone of our local economies and when people can find information about local dentist dry cleaners and hair salons our communities become even stronger.  In fact, having more complete business info online can help a small community generate hundreds of thousands of dollars more each year. 

CAHD agrees with Google that when we help local businesses succeed on the web we make our community stronger!   97% of consumers look online for local goods and services, four out of five consumers use search engines to find local information nearby and 37% of businesses have claimed a local business search listing on a search engine. Combined with helping Central Avenue businesses get online the Urban Design Center business team is working with businesses to help them reimagine their storefronts determine how to diversify their products and develop engaging interior environments.

We will work with Google rally every business in the District to update their information online.  We are also creating marketing materials to share with residents living in the district and within 1/4 Mile of the district so that we can encourage more people to Shop & Visit Central Avenue.  

Branding Collateral Distributed by the Ambassadors:

  • Halloween Trick or Treat Marketing Cards - 10,000 cards distributed to Central Avenue businesses and within 1/4 mile of the District in English and Spanish
  • Halloween Trick or Treat Bags & Candy - (1,000 total) Approximately 80 distributed to The Children's Center Childcare Center as they were escorted for a private Trick or Treat along the corridor, 75 distributed to the SB Homes Senior Housing, 100 distributed to A Place Called Home and 100 for the CD 9 Day of the Dead events and 645 to trick or treaters who visited Central Avenue on Halloween. It is estimated that over 2,000 visited the corridor on Halloween.  The Ambassadors created really unique Scare Crows with the assistance of Giant Steps' Walk In Closet clients who are are serving as Marketing Ambassadors for the District.  They were scary and fun and bound to become an icon for future Trick or Treat events.
  • 3rd Quarter Newsletter - 150 distributed to District businesses
  • Ambassador and Clean Streets Business Cards
  • Shop Small Introduction Cards - 10,000 cards distributed to Central Avenue businesses and within 1/4 mile of the District in English and Spanish
  • Shop Small Show Your Love Cards - 15,000 cards distributed to Central Avenue businesses and within 1/4 mile of the District in English and Spanish
  • Shop Small Show Your Love Door Signs - 150 door signs posted at District businesses in English and Spanish
  • Light Pole Candy Cane Wrapping - Wrapped approximately 40 light poles from Washington Boulevard to Vernon Avenue with aluminum foil, ribbon and bows with the assistance of Giant Steps' Walk In Closet clients.